Julmust

So, in Sweden you guys have this drink called “Julmust” that you sell at Christmas, then change the label and sell as “påskmust” for Easter.

What I don’t understand is why anybody would buy this shit not once, but TWICE! I tried it for my first time today, and it tasted like a three-day old rum and coke that had a cigarette stuck in it. Besides the taste, there is the smell of it- to me, it reminds me of the aftermath of a frat party back in the US- NEVER a pleasant smell. All around, my review of this is one word: DISGUSTING!

But hey, I have to give the marketers of this product props- every year, they have the opportunity to trick people and get them to try it twice simply by changing the name.